The Diderot Effect

Over at the Simple Green Frugal Co-op, I have written a new and original essay about a psychological effect that I stumbled upon, called the “Diderot Effect”.  It is one of those things that advertisers try to tap into to trick us into becoming rampant consumers.  It tricks us into buying crap we don’t really need, with money we don’t have, to impress people we don’t particularly like.

If you would like to learn a bit more about the “Diderot Effect”, then pop on over to the co-op for a read of my post titled “Treasure What You Have“.


  1. says

    I’d love to read Denis Diderot’s essay but I have only found it in the original French so far.
    It’s as true today as it was when written more than 200 years ago.

    • says

      I browsed to it with Google Chrome, which has an auto translate feature. It translated it okay, but was difficult to read in some places, but that could have been the way he wrote it.


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