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The Diderot Effect

March 27, 2012 @ 02:30 By Gavin Webber 5 Comments

Over at the Simple Green Frugal Co-op, I have written a new and original essay about a psychological effect that I stumbled upon, called the “Diderot Effect”.  It is one of those things that advertisers try to tap into to trick us into becoming rampant consumers.  It tricks us into buying crap we don’t really need, with money we don’t have, to impress people we don’t particularly like.

If you would like to learn a bit more about the “Diderot Effect”, then pop on over to the co-op for a read of my post titled “Treasure What You Have“.

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Filed Under: Affluenza, consumerism, Simple Green Frugal Co-op

← The Green Bloke TGoG Podcast 025 – The Long Drive Home →

About Gavin Webber

Gavin Webber's daily goal is to live a more sustainable lifestyle, in an effort to reduce his family's environmental footprint so we can all make a difference for our children & future generations to come.

Learn more about him here and connect with him on Twitter, Facebook, and Google+.

Comments

  1. Theanne says

    March 27, 2012 at 06:55

    Enjoyed a thought provoking visit to the Co-op!

    Excellent article!

    Reply
    • Gavin Webber says

      March 27, 2012 at 22:33

      Thanks Theanne!

      Reply
  2. CarmelEmery says

    March 27, 2012 at 12:57

    I’d love to read Denis Diderot’s essay but I have only found it in the original French so far.
    It’s as true today as it was when written more than 200 years ago.

    Reply
    • Gavin Webber says

      March 27, 2012 at 22:34

      I browsed to it with Google Chrome, which has an auto translate feature. It translated it okay, but was difficult to read in some places, but that could have been the way he wrote it.

      Gav

      Reply
    • CarmelEmery says

      March 28, 2012 at 09:12

      The translaters sometimes make things difficult to read, or so I’ve found in the past. I’ll have a go at using chrome. Thanks Gav

      Reply

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About Gavin Webber

About Gavin Webber

An Ordinary Australian Man Who Has A Green Epiphany Whilst Watching A Documentary, Gets a Hybrid Car, Plants A Large Organic Vegetable Garden, Goes Totally Solar, Lowers Consumption, Feeds Composts Bins and Worms, Harvests Rainwater, Raises Chickens, Makes Cheese and Soap, and Eats Locally. All In The Effort To Reduce Our Family's Carbon Footprint So We Can Start Making A Difference For Our Children & Future Generations To Come.

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