In my inbox today was a promo video from the World Wildlife Fund (WWF), to assist in spreading the message about Earth Hour.
Now this is not your ordinary Earth Hour promotional video of people throughout the globe, turning off lights on large landmarks, or a bunch of kids holding candles (which are all good things mind you). It shows the blokey side of Earth Hour. Watch it, and you will see what I mean, and you should have a good laugh. Kim and Ben heard me belly laugh from the other end of the house!
Now confession time. Who laughed and thought it was an effective way to spread a serious message? I believe that we should have more of these types of messages, because they add humour to which some may think is a dry subject.
Well done WWF.
Fantastic! What a great advertisment – a credit to the agency.
Hilarious!
Loved it.
hilarious…does rather get the attention! now who’s going to help the poor man who has his hand fried to the light bulb???
Bravo!!!
Yes, we saw the ad on tv and loved it! Certainly made us think about earth hour in a fun way.
belly laughs here too! Definitely not an ordinary earth hour message – I love it.
Absolutely loved it, haven’t seen it on the telly yet. Reminds me of something I read recently in the Transition Towns handbook about not focusing on the negative side of what could happen with climate change, economic crashes etc when trying to educate people. Rather we have to focus on what the positive impacts could be, and how life could be better in many ways. Humour is just one step further, really gets the message across in a light hearted way.
Get the light Brett! I am still laughing when I watch it 😉
Gav x
Great ad :-).
I like how groups like this are starting to move beyond their traditional target audiences, and using different approaches to engage with new and different people.
That was brilliant. I’ve just emailed it to myself to share at work and with my children… and the school and scouts and …. everyone!!!