In my inbox today was a promo video from the World Wildlife Fund (WWF), to assist in spreading the message about Earth Hour.
Now this is not your ordinary Earth Hour promotional video of people throughout the globe, turning off lights on large landmarks, or a bunch of kids holding candles (which are all good things mind you). It shows the blokey side of Earth Hour. Watch it, and you will see what I mean, and you should have a good laugh. Kim and Ben heard me belly laugh from the other end of the house!
Now confession time. Who laughed and thought it was an effective way to spread a serious message? I believe that we should have more of these types of messages, because they add humour to which some may think is a dry subject.
Well done WWF.