Lots of people over on YouTube have asked me about how my home recording studio is set up.
To that end, yesterday I decided to put together a quick video to show you all how it works, and I also wanted to discuss my media strategy in this blog post.
Here are some details that you might have not caught on the video (note some links are affiliate).
- Microphone: Audio Technica ATR 2100 USB/XLR
- Mixer: Behringer Xenyx X1204USB (uses 40 watts)
- Tablet: Refurbished iPad 3
- Compressor/Gate: Swamp Industries CP202 (uses 15 watts)
- Headphones: Behringer HPS3000
- PC Software; Audacity (free), Pinnacle Studio 16 Ultimate, and Microsoft Expression Encoder 4 (free).
- iPad Software; BossJock studio.
All the home recording studio equipment is turned off when not in use, and uses a minimal amount of electricity. Besides, my home is powered by GreenPower when the sun isn’t shining, and powered by my own solar PV when it is.
Lets talk a bit about my communications strategy.
I believe that to spread a message, a good message, you need to do it in the best way possible. If the media that you produce is of dubious quality, then no one will watch or listen to it, therefore making the message mute. Same goes for photos on a blog. This is why I decided to use this tools to develop the three podcasts and many videos.
I also have a media strategy of ‘be everywhere‘. By this I mean all forms of media and social media, like audio, YouTube, Facebook, Twitter, Google+, Pinterest, and Instagram, all leading back to this blog. If someone finds my green message on Facebook, it leads back here. If someone finds one of my video Tutorials, it leads back here. People then get to read more about our lifestyle and hopefully get some ideas to green up their own.
Something that Tanya Ha said during her podcast interview (episode 51) really struck a chord with me. She said;
“There’s the idea of what I call ‘people like us‘ or ‘someone like me‘, and you know incidentally, just for your information Gavin, I am sure your listeners might be interested in this is that I was on the judging panel for the green lifestyle awards where we named you out as Local hero.
There were quite a few nominations for that, and one of the things that came up for a fair bit of discussion was that it is unusual that we get a male, someone like you, your age group and your profession, that cares about the environment so we recognise that the potential to reach an audience that isn’t reached say by the deep green environment groups or at the other end, someone like me. That’s really important. So we liked the fact that you’re a guy living out at Melton, it was quite unexpected. It wasn’t someone living in Brunswick or living in Byron Bay, and that’s really important.”
Tanya went on to mention that this was her own communications strategy early on, and she reached out to people like herself and planted the seed of mainstream environmentalism in a subtle way. Have a listen to the episode at around the 5 minute mark to hear more.
It might sound like I am blowing my own trumpet (maybe a little), but it is a simple communications strategy. The best possible audio and video so that spreading the message to ‘people like us’ that is pleasing to the ear and eye, so that they like the look and sound of the message and take interest in what I/we have to say. Spreading an environmental message to the masses is difficult at the best of times, so I try to make it easy.
So what do you think? Is my media strategy working? How did you find me, what led you to this blog, and how long have you been reading, listening, or watching?
I would love to hear from you via comment.