Human behaviour is a complex beast. Especially when it comes to changing certain detrimental habits into Earth friendly ingrained behaviours.
I have known this for a while, because change usually goes through 7 stages. However, it seems that all that goes out the window when we find out that our neighbours are better at something than us. Keeping up with the Joneses is still well and truly in vogue, even when it comes to power bills!
See the video below for further and very interesting facts about reducing energy consumption. It blew my mind!
It certainly is a very interesting driver, Gavin. I had a look at this as part of the Behaviour Change unit of the Diploma of Sustainability I am doing.
Hi Bm. It is a driver that I probably have overlooked. I will have to incorporate it into my course somehow “The Great Kilowatt Challenge”.
Gav x