Thanks for all the great comments on the last post titled “iPhone Marketing Tricks“.
It turned out to be very popular with you all.
Long time readers may know that I have four wonderful children, three of which have grown up and left home, leaving Ben living with Kim and I on the urban farmlet. My youngest daughter Megan as always struggled with the beast that is popular consumerism, however our frequent little talks are slowly working.
Megan works in a mobile phone shop, to pay her way through University, of which I am very proud. Yesterday I sent her the link to the iPhone post via facebook as a fatherly nudge in the right direction. To my surprise, her reply was as follows (posted with permission);
“Dad, I am well aware that this new phone is a crock of shite and a sad excuse to bring out new accessories that generate billions of dollars in revenue for Apple alone under the rouse of ‘needing’ to change the charger to make the phone thinner.
However in the case of the mobile world – build and they will come, as such. No one that is buying this new phone has a legitimate reason to do so they just ‘want’ it or are lead to believe, through very clever marketing techniques, that they ‘need’ it.
It is sad to see so many people so driven by the supposed ‘status’ that comes from being an iPhone 5 user.
I came to my senses and cancelled my pre-order after I saw the ridiculousness of the whole spectacle.
You never know Dad, your ways may be rubbing off on me and changing my consumeristic ways.”