Now this is not your ordinary Earth Hour promotional video of people throughout the globe, turning off lights on large landmarks, or a bunch of kids holding candles (which are all good things mind you). It shows the blokey side of Earth Hour. Watch it, and you will see what I mean, and you should have a good laugh. Kim and Ben heard me belly laugh from the other end of the house!
Now confession time. Who laughed and thought it was an effective way to spread a serious message? I believe that we should have more of these types of messages, because they add humour to which some may think is a dry subject.
Well done WWF.