After reading this article today in the Herald Sun, "Maccas hopes green beans are new short black", I have come to a few conclusions which I have listed below;
- McDonald's may have a green conscious after all,
- They are trying to bring green products to the mainstream market,
- They may be trying to capture a large percentage of the coffee drinking market from other companies,
- It maybe just marketing hype to suck people into their restaurants to impulse buy the other crap they sell. Super size me baby.
Don't get me wrong, I like coffee, and I think that the Fair Trade branding is a good thing for producers, but I believe that we waste a lot of resources by drinking a cup of "green coffee" from McDonalds imported from South America, when we could either buy coffee from East Timor or other Asian countries, or beans grown right here in Australia. A lot less resources would be used if we all adapted this methodology. Locally grown produce is always a better option than shipping or in some cases flying produce from the other side of the world to your plate.
With all things considered, it may not be such a bad thing that McDonalds are tying to do, because I have found from experience, that once a mainstream citizen buys one green product, they start to ask many more green type questions about themselves and the way they live. They then do a little more research and start to buy more green products, and it is a cascade effect from thereon in. Next thing you know, they will have solar PV on their roofs and be driving a hybrid! Seriously! Funnier things happen at sea, I know, I have been there.